Baymard's 2024 Product Finding study reveals 76% of top e-commerce sites have 'mediocre' or worse navigation UX. Based on 5,550+ research hours and 219 usability test sessions, the study uncovered 1,000+ UX issues resulting in 160+ guidelines across homepage, category navigation, search, and filtering.

Key findings: 46% of homepage carousels have performance issues. Category taxonomy, main navigation, and intermediary pages show the most room for improvement—only 50% of sites deliver 'decent' or better homepage UX. Database of 13,000+ manually reviewed elements and 7,000+ best/worst practice examples.

76% of top-grossing US and European e-commerce sites perform at a 'mediocre' or worse level for Homepage & Category Navigation UX.