The most comprehensive digital experience study available, analyzing 43+ billion sessions across 3,590 websites in 30 countries. Reveals critical trends: traffic down 3.6% while cost per visit up 9.4%, conversion rates declining 5.5% (mobile hit hardest at -6.4%), and user frustration impacting nearly 40% of visits.

Key insight: Frustration can reduce engagement and visit value by 15%. With mobile representing 69.7% of all visits but underperforming on conversion, this data provides essential benchmarks for prioritizing mobile experience optimization and frustration reduction.

Frustration impacted 39.6% of visits—2 in 5—and increased 3.9% year-over-year. When users encounter frustration, it can reduce engagement and visit value by 15%.