Global online retail will grow from $4.4 trillion (2023) to $6.8 trillion by 2028—an 8.9% CAGR. By 2028, e-commerce will capture 24% of global retail (up from 20%). The US alone will reach $1.6 trillion online, representing 28% of total US retail.

Regional highlights: China and South Korea will each exceed 40% e-commerce penetration. Southeast Asia will nearly double from $93B to $193B. Growth drivers include marketplaces, social commerce, livestream selling, and D2C. Despite the growth, 76% of retail ($21.9T) will still occur offline.

Global online retail sales will grow from $4.4 trillion in 2023 to $6.8 trillion by 2028 at an 8.9% CAGR. By 2028, 24% of all global retail sales will occur online.