This landmark study by Google and SOASTA used machine learning to analyze mobile e-commerce performance data, achieving 90% accuracy in predicting bounce rates and conversions. It established the benchmarks that still define mobile performance expectations today.

The research analyzed 900,000+ mobile websites and found that 53% of visitors abandon sites taking longer than 3 seconds to load. Pages loading 1 second faster saw up to 27% higher conversion rates. Essential data for any mobile optimization initiative.

As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%.