The HTTP Archive's annual Web Almanac provides the most comprehensive data-driven analysis of ecommerce platform performance, analyzing nearly 2.5 million ecommerce websites (21% of all sites). WooCommerce leads with 35.8% market share, followed by Shopify at 19.6%, while Wix has overtaken PrestaShop for 4th place.

Core Web Vitals performance varies dramatically by platform: Squarespace improved from 33% to 60% good LCP scores, while WooCommerce lags at just 34%. Notably, enterprise sites in the top 10,000 are dominated by solutions like Salesforce Commerce Cloud—none of the consumer platforms appear in the top tier.

None of the previously leading consumer platforms are represented in the top five among the top 10,000 websites, which are dominated by enterprise solutions like Salesforce Commerce Cloud and SAP.