Salesforce's flagship retail research surveying 8,350 shoppers and 1,700 retail decision-makers. Key finding: 53% of shoppers now discover products on social platforms (up from 46% in 2023), signaling the accelerating importance of social commerce integration.

88% of retailers view unified commerce platforms as essential to their strategy. 75% anticipate agentic AI will be essential by 2026. Gen Z is 3x more likely than boomers to prioritize exclusive experiences over discounts—critical insights for loyalty program design and personalization strategies.

53% of shoppers discover products on social platforms—up from 46% in 2023. 88% of retailers view unified commerce platforms as essential to their strategic objectives.