Based on 464 million visitors across 41,000+ landing pages generating 57 million conversions, this report provides definitive benchmarks for landing page performance. The average conversion rate of 6.6% masks huge variation—ecommerce lands at 4.2% median, while email campaigns drive 28.6% conversion for ecommerce.

The research reveals a striking finding: attention spans have dropped from 2.5 minutes (2004) to just 47 seconds (2024). Pages written at 5th-7th grade level convert 56% higher than 8th-9th grade level, and 2x higher than professional-level copy. Despite mobile driving 5x more traffic, desktop converts 8% higher on average.

Landing pages written at a 5th to 7th grade level convert at 11.1%—56% higher than pages at an 8th and 9th grade level and more than 2x higher than professional-level writing at 5.3%.