The definitive industry report on headless adoption: 73% of businesses now use headless architecture (up from 59% in 2021). Even more telling—98% of non-adopters plan to evaluate headless within 12 months. The UK leads adoption at 85%, followed by Australia (72%) and the US (68%).

Key outcomes: 82% report easier content consistency, 80% cite efficient content reuse across channels, 79% rate their scaling ability as good vs. 62% of non-adopters. Interestingly, CMOs lead adoption (75%) vs CTOs (65%), showing headless has evolved from tech initiative to business strategy.

73% of businesses now use headless architecture, and 98% of non-adopters plan to evaluate within 12 months. The question is no longer 'if' but 'when.'